Overview
The GBP Product Card Instructions feature lets you create a consistent, template-based setup for how your property’s units appear on Google Business Profile.
Instead of writing individual titles and descriptions for every floor plan, you can use variables that automatically pull in data like bedroom count, bathroom count, square footage, and floor plan name.
This ensures Flair can generate Google Business product cards faster, with consistent formatting and messaging across all properties.
⚙️ Where to Find It
Go to your property’s Integrations page.
Open the Google Business Profile tab.
Scroll down to Product Card Instructions.
You’ll see fields for:
Image Guidelines
Title Template
Description Template
Link (with UTMs)
🖼️ Image Guidelines
Add simple instructions for what type of image should be used in your product cards.
Example:
“Use bright, high-resolution photos that show the living area. Avoid photos with people or branding.”
🏷️ Title Template
Define how your product card titles should appear. You can insert variables that will update dynamically per unit.
Example:
{bedroom.count} Bedroom ApartmentDisplays as:
“1 Bedroom Apartment”
“2 Bedroom Apartment”
“0 Bedroom Apartment” (for studios)
📝 Description Template
Create a reusable description that applies to all floor plans, using variables to pull in specific details.
Example:
Beautiful {bedroom.count}-bedroom apartment with {bathroom.count} bathrooms and {square.footage} sq ft of space.Displays as:
“Beautiful 2-bedroom apartment with 2 bathrooms and 1150 sq ft of space.”
🔗 Link (with UTMs)
Add the URL prospects will visit when they click your product card on Google.
Example:
https://example.com/apply?utm_source=gbp
You can include your own UTM parameters for tracking.
🧩 Available Variables
Variable | Description | Example |
| Number of bedrooms | 1, 2, 0 (for Studio) |
| Number of bathrooms | 1, 2, 1.5 |
| Floor area in square feet | 750, 1200 |
| Floor plan name | Plan A, Deluxe Studio |
🧠 Notes
Consolidation Mode: OFF (all variables are allowed).
Previews show per unit so you can verify your templates are formatting correctly.
You can click variables under each field to insert them automatically.
If no variables are used, your template will apply static text to all floor plans.
**When GBP Instructions are applied to a property with a PMC assigned, the same instructions will automatically update for all properties under that PMC.**
✅ Example Setup
Image Guidelines:
Use bright interior shots with natural light. Avoid duplicate angles.
Title Template:
{bedroom.count} Bedroom – {floorplan.name}Description Template:
Spacious {bedroom.count}-bedroom apartment with {bathroom.count} bathrooms and {square.footage} sq ft. Perfect for modern living.Link:
https://example.com/apply?utm_source=gbp&utm_medium=product_card
Result Preview:
2 Bedroom – Plan B
Spacious 2-bedroom apartment with 2 bathrooms and 1100 sq ft. Perfect for modern living.