Understanding Google Ads Promotion & Price Extensions
How FlairConnect automatically manages dynamic ad extensions for your properties.
📋 Overview
FlairConnect helps you maximize ad performance by automatically creating and managing Promotion Extensions and Price Extensions in your Google Ads account - all based on your live specials and pricing.
This guide explains:
What these extensions are
How FlairConnect sets them up for you
What you can (and can’t) edit
Sync frequency and logic for multi-property accounts
🎯 What Are Promotion Extensions?
Promotion Extensions display special offers directly beneath your ads.
Example:
Special offer: Get 2 Months Free – Oak Place Apartments
How FlairConnect Manages Promotions
Account Type | How Promotions Are Applied |
Single Property Account | One promotion applied to all campaigns |
Multi-Property Account | Each property gets a promotion linked to specific campaigns |
🧠 FlairConnect Logic for Multi-Property Ads
Flair only applies a promotion to campaigns that include the property name in the campaign title.
Example:
Campaign = RSA | Oak Place
→ FlairConnect applies Oak Place’s promotion only.
🔁 Scheduling and Sync
Promotions run until the end date you set in FlairConnect.
Flair removes expired promotions automatically.
If your special changes (e.g., from “2 months free” to “6 weeks free”), Flair will pause the old promotion and request new approval before updating.
💰 What Are Price Extensions?
Price Extensions display starting rents for your floorplans beneath your ads.
Example:
1 Bedroom – Starting at $1,500
2 Bedroom – Starting at $1,800
How FlairConnect Manages Prices
Account Type | How Prices Are Applied |
Single Property Account | One price extension applied to all campaigns |
Multi-Property Account | Each property’s pricing is applied to matching campaigns |
🧠 FlairConnect Logic
Flair creates 1 price extension per property.
Extension is only shown for campaigns with matching property name.
Flair updates pricing every 2–3 hours from your website.
⚙️ Editable vs Managed by Flair
Element | Editable by You | Managed by FlairConnect |
Item Description | ✅ Yes |
|
| Item URL | ✅ Yes |
Headline (floorplan type) | ❌ No | ✅ Yes |
Price | ❌ No | ✅ Yes |
Currency / Price Qualifier | ❌ No | ✅ Yes |
⚠️ Important:
If you manually change Flair-managed fields, they will be overwritten automatically during the next sync.
🔁 Update Frequency
Extension Type | Sync Frequency |
Promotion Extensions | Sync with special approvals + expiry dates |
Price Extensions | Every 2–3 hours (real-time pricing sync) |
✅ Summary
Extension | Purpose | Managed by Flair? | You Can Edit? |
Promotions | Show live special offers | ✅ Yes | Limited |
Prices | Show starting rents | ✅ Yes | Description/URL |
🛠️ Troubleshooting
Problem | Solution |
Extension not showing | Check campaign name matches property name |
Ad disapproved | Ensure character limits aren’t exceeded |
Manual edits not saving | Flair may overwrite - contact support for exceptions |