How Flair Web Scraping Works
Accurate, reliable, and secure data collection — no integrations required.
📋 Overview
FlairConnect uses a powerful, secure, and non-intrusive web scraping system to pull real-time pricing and floorplan data from your property website. This allows us to automatically sync live data to platforms like Google Ads and Google Business Profile (GBP) — without requiring API access, manual uploads, or IT involvement.
⚙️ What We Extract
When scraping is enabled for a property, Flair automatically collects:
Starting rent (lowest price shown if presented as a range)
Floorplan name (e.g., Oak, Birch, 1B/1B)
Bedroom and bathroom count
Square footage
Availability status (if listed)
💡 Note: We capture floorplan data even if price or availability is missing — this ensures your listings remain consistent across marketing platforms.
🛠️ How It Works
Flair uses a suite of modern, Python-based web scraping tools to read and extract content directly from your live website.
Key Technologies:
BeautifulSoup and lxml for structured HTML parsing
Selenium for dynamic, JavaScript-rendered content
Additional frameworks for extracting embedded text inside JavaScript elements or dynamically generated HTML
Our scraping engine is designed to handle diverse site structures, ensuring consistent and accurate data capture — even as websites evolve.
🔁 Frequency & Automation
Flair checks for updates every 2–3 hours, ensuring your Google Ads and GBP listings reflect current prices and availability.
If a new floorplan is added, a price changes, or availability updates, Flair automatically detects and syncs the change — no action required on your end.
🔒 Is It Safe?
Absolutely. Flair’s scraping system is read-only and designed for compliance and stability:
We only collect publicly available data from your website.
No scripts or actions are performed on your site — we simply read the content, similar to a user viewing the page.
Data is securely processed and synced to your marketing channels.
🔧 Constant Improvements
Our scraping system is actively maintained and continuously improved to stay compatible with evolving web technologies and platform requirements.
We routinely update our tooling to handle new site structures, security protocols, and platform-specific rendering changes.
This ensures maximum uptime and data accuracy — even as websites adopt new frameworks or content delivery methods.
📊 Summary Table
Technology Used | Frequency | Data Captured | Integration Needed |
Python scraping tools (e.g., BeautifulSoup, Selenium) | Every 2–3 hours | Pricing, floorplans, availability | ❌ None required |
✅ Key Takeaway
Flair provides a high-trust, zero-effort solution to keep your pricing and specials synced across platforms — no manual work, no integrations, just accurate, real-time data.