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What pricing does Flair crawl & store?

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Written by Jason Macoy
Updated over 6 months ago

Flair is designed to continuously pull accurate floorplan-level pricing and details from your website to keep your marketing data fresh and compliant across platforms like Google Ads and Google Business Profile (GBP).


🏷 What We Crawl and Store

Flair automatically crawls your website to collect:

  1. Starting Price for Each Floorplan

    • If pricing is listed as a range (e.g., $1,800–$2,100), Flair will store the lowest number (e.g., $1,800) as the starting price.

    • This ensures your marketing reflects the most competitive price available.

  2. Floorplan Metadata (Even Without Pricing)

    • Flair will store floorplan names, bedroom/bathroom counts, square footage, and layout details even if a unit has no price or availability listed.

    • This helps keep your Google Ads and GBP product feeds consistent and fully populated.


πŸ” How Often We Crawl

  • Flair checks your website for updates every 2–3 hours.

  • If a new floorplan is added, pricing changes, or availability disappears, Flair will capture the change automatically.


βœ… Summary

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Starting Rent

βœ… Yes (lowest in range, if listed)

Floorplan Name

βœ… Yes

Bed/Bath Count

βœ… Yes

Square Footage

βœ… Yes

Availability Required?

❌ No – we store it regardless

Pricing Required?

❌ No – we still store the floorplan

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