Flair Connect: Getting Started Guide
Welcome to Flair Connect! This guide will help you get up and running with our platform so you can start automating pricing and special offers across Google Ads and Google Business Profile.
Table of Contents
Connecting Your Google Accounts
Google Ads Connection
From your dashboard, locate your Flair Connect Google Ads Manager ID
Sign in to your Google Ads account
Navigate to "Admin" → "Access & Security" → "Managers"
Look for the access request from Flair Connect
Accept the access request
Return to Flair Connect dashboard to verify the connection
Google Business Profile Connection
Connection 1: For Live Pricing in GBP Product Cards
Sign in to Google Business Profile Manager at https://business.google.com/
Select the business location you want to connect (if you manage multiple locations)
Click the three-dot menu in the top right corner of the dashboard
Select "Business Profile settings"
Click "Managers"
Click "Add" and choose "Business Group" (or "Invite a business group"/"Add agency")
Enter the Location Group ID provided by your Flair Connect CSM
Click "Invite" to send the request
Connection 2: For Creating GBP Posts
Go to https://app.getflair.io/
Select your property
Navigate to "Integrations"
Select "Google My Business"
Follow the on-screen instructions to connect your account in the portal
Authorize Flair Connect to access your Google Business Profile
Verify the connection is successful
Verifying Connections
After connecting your accounts:
Go to "Integrations" > "Connection Status"
Check that all services show "Connected" with a green indicator
If you see any warnings or errors, click "Troubleshoot" for guidance
Implementing Ad Customizer Variables
Ad customizer variables allow you to dynamically update pricing and special offers in your Google Ads. The implementation process varies depending on whether you have a single property or multiple properties in your Google Ads account.
For Single Property Ad Accounts
Open a Search Ad
Log in to your Google Ads account
Navigate to your ads section and open an existing search ad or create a new one
Modify or Add a Headline
Click on an existing headline to modify it, or add a new headline or description
Access Ad Customizers
Type "{" (curly brace) in the headline or description field
A dropdown menu will appear
Select "ad customizers" from the options
Select the Appropriate Customizer
You will see "price" and "text" customizers
Implementing Price Customizers
For pricing, write your headline and replace the specific rent amount with the appropriate price customizer
Flair supports various price customizers:
Minimum price (cheapest starting rent at the property)
Starting prices by floorplan type (1 Bedroom, 2 Bedroom, etc.)
Choose the minimum price for general ads
Use specific floorplan customizers for targeted ads (e.g., 1 bedroom customizer for 1 bedroom ads)
Important: Do NOT add a "$" symbol before the customizer as this is included automatically
Example of a headline with price customizer:
CODE
Starting from {CUSTOMIZER.Minimum Price}Copy
Always use the Google Ads preview tool to verify your ad appearance before finalizing
Implementing Special Offer Customizers
Under "text" customizers, you will find a "special" customizer
This customizer displays:
The property name when no special is active (e.g., "Oak Place Apartments")
Your special offer text when a special is active (e.g., "Get 2 Months Free")
Critical: Place this customizer in a headline or description BY ITSELF with NO OTHER AD COPY
Example of a headline with special customizer:
CODE
{CUSTOMIZER.special}Copy
This is necessary because when it displays special offer text, it may use Google's full character count
Including additional text can cause the ad to exceed character limits, resulting in Google rejecting the ad
Set Default Text
Below each customizer, you'll see a field labeled "Default text"
This is backup text that Google will use if it cannot fetch data from Flair Connect
For price customizers: Enter the last known price
For special offer customizers: Enter the property name
For Multiple Property Ad Accounts
Open a Search Ad
Log in to your Google Ads account
Navigate to your ads section and open an existing search ad or create a new one
Modify or Add a Headline
Click on an existing headline to modify it, or add a new headline or description
Access Ad Customizers
Type "{" (curly brace) in the headline or description field
A dropdown menu will appear
Select "ad customizers" from the options
Select the Appropriate Customizer
You will see "price" and "text" customizers
Important: For multiple property accounts, customizers are appended with the property name
Implementing Price Customizers
For pricing, write your headline and replace the specific rent amount with the appropriate price customizer
Flair supports various price customizers, each appended with the property name:
Minimum price (e.g.,
{CUSTOMIZER.minimum price_Oak Place})Starting prices by floorplan type (1 Bedroom, 2 Bedroom, etc.)
Choose the minimum price for general ads
Use specific floorplan customizers for targeted ads (e.g., 1 bedroom customizer for 1 bedroom ads)
Important: Do NOT add a "$" symbol before the customizer as this is included automatically
Example of a headline with price customizer:
CODE
Starting from {CUSTOMIZER.Minimum Price_Oak Place}Copy
Always use the Google Ads preview tool to verify your ad appearance before finalizing
Implementing Special Offer Customizers
Under "text" customizers, you will find a "special" customizer appended with the property name
This customizer displays:
The property name when no special is active (e.g., "Oak Place Apartments")
Your special offer text when a special is active (e.g., "Get 2 Months Free")
Critical: Place this customizer in a headline or description BY ITSELF with NO OTHER AD COPY
Example of a headline with special customizer:
CODE
{CUSTOMIZER.special_Oak Place}Copy
This is necessary because when it displays special offer text, it may use Google's full character count
Including additional text can cause the ad to exceed character limits, resulting in Google rejecting the ad
Set Default Text
Below each customizer, you'll see a field labeled "Default text"
This is backup text that Google will use if it cannot fetch data from Flair Connect
For price customizers: Enter the last known price
For special offer customizers: Enter the property name
Property-Specific Ad Groups
For multiple property accounts, organize your ad groups by property
Ensure you use the correct property-specific customizer for each ad group
Using the wrong property name in the customizer will result in incorrect data being displayed
Setting Special Approver for Automated Specials
To set up and manage automated specials in Flair Connect, follow these steps:
Confirm Integrations
Verify that you have at least Google Ads and/or Google Business Profile (GBP) integrated with Flair Connect
For Google Ads integration, confirm you are using the special variable inside an ad as described in the Ad Customizer Variables section
Set a Special Approver
The special approver must have access to the Flair portal (http://app.getflair.io )
Contact your Customer Success Manager (CSM) to set up the appropriate email as the special approver
Review Special Approval Requests
When a new special is detected, Flair will send an email titled "New Special Requires Approval" to the designated approver
Note: While Flair automatically notifies you of a new special, the special requires your approval to be published
Approve the Special
Open the email from Flair
Click "Click here to review and approve"
Click the icon with the 3 dots to review the new special
Click "edit"
Edit any fields as needed before publishing the special
Click "Publish" to publish the special
Automated Management
Once published, the special will be automatically distributed to all integrated accounts
The special will automatically be paused if it is removed or changes
You'll receive a new email notification if the special changes (e.g., from "2 months free" to "6 weeks free")
Each change requires a new approval to ensure accuracy and control