Overview
Flair monitors your Google Business Profile Product Cards to ensure that pricing stays accurate and aligned with your current availability. While we don’t create or edit Product Cards directly, we help maintain consistency by automatically updating pricing when changes are detected—so you can focus on leasing, not manual updates.
What Are Product Cards?
Product Cards are tiles displayed under the “Products” section of your Google Business Profile. Many multifamily teams use them to showcase available floor plans with images, pricing, and layout names.
What Flair Does
Detects Price Changes:
Flair monitors the prices shown on your Product Cards and compares them to your active floor plans. If there’s a difference, we update the pricing to match.
Keeps Pricing Accurate:
This ensures prospective renters always see current pricing—no manual updates needed from your team.
Optional Consolidation:
If you have multiple versions of the same layout (e.g., 10 one-bedroom variations), we can consolidate them into a single Product Card that shows the lowest available price. This makes the experience cleaner and easier for prospects without removing the flexibility to differentiate layouts elsewhere (like on your website).
What Flair Doesn’t Do
❌ We don’t create or remove Product Cards
❌ We don’t edit your descriptions, images, or layout names
❌ We don’t control the layout or display logic used by Google
You retain full control over how your Product Cards are presented. Our job is to keep the price accurate—nothing more, nothing less.
Best Practices
Create one Product Card per layout type (Studio, 1x1, 2x2, etc.)
Use high-quality images and simple layout names
Let Flair handle the pricing—focus your attention on design and presentation
Onboarding Best Practices
Before connecting Google Business Profile to Flair, make sure your Product Cards are already created on your end.
⚠️ If Product Cards do not exist before setup, Flair will be unable to match pricing to the correct floor plans, and pricing updates will not appear.
Additionally, keep in mind that FLAIR doesn’t have visibility into Product Cards that were created after onboarding.
For example, at the time of setup, if 10 Product Cards exist, we’ll connect and sync pricing for those 10.
If you later add more cards (e.g., a month later), FLAIR will not automatically add pricing to the new ones.
This is why it’s important to finalize your Product Card structure during onboarding.