Flair automatically syncs your pricing data with both Google Ads and Google Business Profile (GBP) so your marketing stays accurate and up to date. However, each platform has a different update frequency based on how often they allow or need pricing changes.
🧠 Google Ads
Update Frequency: Every 2–3 hours
How it works:
Flair syncs real-time pricing to your ad customizers and price extensions approximately every 2–3 hours throughout the day.What this affects:
Search ad headlines (if you’re using pricing ad customizers)
Price extension data
Why it's frequent:
Google Ads campaigns benefit from more dynamic pricing updates, and the platform supports high-frequency syncs to reflect daily market changes.
🏙 Google Business Profile (GBP)
Update Frequency: Once per day
How it works:
Flair syncs pricing data to your GBP product cards once every 24 hours.What this affects:
Pricing shown on unit/floor plan product cards in your GBP profiles
Why it's slower:
GBP has stricter limits on how often updates can be pushed, and daily updates strike the right balance between accuracy and stability.
✅ Summary
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Google Ads | Every 2–3 hours | Price Extensions, Ad Customizers |
Google Business Profile | Once daily | Product Cards |